UGOO is a display typeface inspired by a children's play area discovered during my walks through Peckham Rye Park. The design originates from observing playground equipment from multiple viewpoints, particularly the way forms are positioned, experienced, and perceived through play. By extracting, recombining, and rearranging these visual fragments, the typeface translates spatial experience into letterform structure.

Each character is built upon a rounded, irregular flattened oval ' a shape derived from the perspective of a child standing at the top of a slide, looking downward just before descent. This recurring form becomes the visual framework of the typeface, giving UGOO its soft, compressed, and organic silhouette.

UGOO embraces a language of roundness, looseness, and playful inconsistency, merging natural flow with a sense of humour and unrestrained movement. The typeface also reflects my personal memory of childhood play, alongside my observations as an adult watching children interact with space and objects. With its bold strokes, decorative presence, and playful appearance, UGOO is suited to expressive design contexts where character, emotion, and visual rhythm are foregrounded.