Careful Mate is a display font designed with the intention of portraying both the friendly, cosy cafe and edgy, alternative bar that is the Peckham Pelican. These qualities are captured through bold dynamic lettering and irregular widths to present the idea of a spilled drink, and aims to communicate the upbeat, exciting atmosphere of the pub. Turning the idea of an accident into a positive quality. Taking inspiration from the modernist architectural design of the Peckham Pelican through the alphabets' various sized vertical and horizontal lines, this display font is perfect for branding, posters and more.